Brandolini’s Law: Navigating the Pitfalls of Misinformation in Decision-Making

Introduction In an era dominated by information overload, our ability to discern fact from fiction has become increasingly challenging. This is where Brandolini’s Law, also known as the Bullshit Asymmetry Principle, steps in. Coined by Italian software developer Alberto Brandolini, this mental model asserts that debunking misinformation requires considerably more effort than spreading it. In […]

Learnings Mental Models

The Boomerang Effect: Unveiling the Hidden Trap in Decision-Making

Introduction In the realm of decision-making, the human mind is susceptible to various biases and fallacies that can lead us astray from rational thinking. One such cognitive trap is the Boomerang Effect. Derived from the physical phenomenon of a boomerang’s return to its sender, the Boomerang Effect in psychology refers to a counterproductive outcome that […]