Introduction In the realm of decision-making, the Zero to One Theory serves as a mental model that captures the allure of absolutes and extreme thinking. Coined by entrepreneur and investor Peter Thiel, this concept emphasizes the significance of creating something unique and groundbreaking rather than merely iterating on existing ideas. Anchored in human psychology, the […]
Tag: Business strategy
Introduction In the vast landscape of human decision-making, our minds are subject to various biases and cognitive traps that can lead us astray from rational thinking. One such mental model is the Ratchet Effect, a phenomenon rooted in human psychology that affects our day-to-day lives, personal decisions, business strategies, and even public policy-making. Understanding the […]