Learnings Mental Models

Unraveling the Power of Pavlovian Association: Understanding and Overcoming Decision-Making Biases

Introduction The mental model of Pavlovian Association, derived from Ivan Pavlov’s famous experiments on conditioning, plays a significant role in decision-making processes. This concept refers to the human tendency to form automatic associations between stimuli and responses based on repeated experiences or conditioning. Anchored in human psychology, Pavlovian Association influences our day-to-day lives by shaping […]