Learnings Mental Models

Campbell’s Law: The Perils of Misaligned Incentives in Decision-Making

Introduction In the realm of decision-making, cognitive biases often cloud our judgment and lead us astray. One such cognitive trap is Campbell’s Law, a mental model that highlights how the pursuit of quantifiable metrics can distort decision-making processes. Coined by social psychologist Donald T. Campbell, this law suggests that when a measure becomes a target, […]