Learnings Mental Models

The Backfiring Effect: Unveiling the Mental Trap That Hinders Rational Decision Making

Introduction In the realm of decision making, we often assume that people are rational beings, capable of weighing evidence and revising their beliefs based on new information. However, psychological research has uncovered a fascinating phenomenon known as the Backfiring Effect, which challenges this assumption. The Backfiring Effect refers to a cognitive bias where individuals, when […]