Learnings Mental Models

The Liking Tendency: How Our Preferences Influence Decision-Making

Introduction In the complex landscape of decision-making, our preferences and personal biases often play a significant role in shaping our choices. One prominent mental model that encapsulates this phenomenon is the Liking Tendency. The Liking Tendency refers to our inclination to favor people, ideas, and objects that we find attractive or appealing. Anchored in human […]