Mental Model
Representativeness Heuristic | Consider the following: Linda is 31, bright, single, and outspoken. She majored in philosophy at the university. As a student, she was deeply concerned with issues of discrimination and social injustice, and also participated in antinuclear demonstrations.
Is it more likely that Laura works at a bank? Or, is it more likely that she works at a bank and is active in the feminist movement?
Opting for the last option is prone to representative heuristic – the tendency to let the similarity of objects or events confuse one’s thinking the probability of an outcome. Because the possibility that Linda is active in the feminist movement is a subset of a more inclusive category, the probability of her just working at a bank is simply higher.
Trend
TextNow | For most Americans, a data plan is the most expensive part of owning a phone. Textnow offers unlimited ad-supported calls and texts for free, and has become wildly popular, with over 15M monthly users.
As the mobile industry has consolidated, prices have risen, to the point that 21% of Americans report spending more on their phone service than on groceries.
![](https://thefreedomendeavour.com/wp-content/uploads/2020/10/Screenshot-2020-10-30-at-06.55.42-1024x198.png)
Digital
Learn Anything | is an Open Source Website built by community to Learn Anything with Interactive Maps. Here
Insight
Physical Representation | Think about money…
It is the physical representation of time…
To increase the amount of money you make, you must either:
- Extend people’s time (Medicine and Legal)
- Free up people’s time (Service and Technology)
- Steal people’s time (Entertainment)
Thing
Oil Diffuser | This Smart Wi-Fi Essential Oil Diffuser syncs the atmosphere of your room up with your mood though this app-controlled essential oil diffuser. On your phone or through Amazon Alexa, you can adjust the color and frequency of the mist. Here
Quote
![](https://thefreedomendeavour.com/wp-content/uploads/2020/10/Seneca.jpg)
“It is not because things are difficult that we do not dare; it is because we do not dare that things are difficult.”