20 October 2020

Mental Model

Braess’s Paradox  | An observation by German mathematician Dietrich Braess who noticed that adding a road to a particular congested road traffic network would make traffic worse due to an increase in shortcuts becoming popular and overcrowded.


Micro Weddings | Google searches for “micro wedding” (defined as <50 guests) hit an all-time high in August. 

As the pandemic trimmed guest lists, many couples turned to smaller ceremonies. With the rising costs (an average nuptial will set you back ~$30k) and stress of larger weddings, and the rave reviews and benefits of smaller ones, it looks like this trendline is only going up.

Most wedding venues are designed to reach maximum profitability hosting a minimum of 100 guests — or will at least require a minimum overall wedding cost. Micro weddings are a whole new ball game in terms of location, catering, and accommodation.

You could create or compile directories of venues and service packages tailored to small weddings. Or combine the micro wedding with other trends showing rising popularity:

  • Beach wedding (27.1k searches/month)
  • Rustic wedding (9.9k)
  • Winter wedding (8.1k)
  • And, since banquet halls are out, how about… food trucks? (135k)


Startup Graveyard | History shouldn’t have to repeat itself. Learn from these. Here


One | Stuck? Make the task smaller…

  • Write one word.
  • Read one page.
  • Draft one tweet.
  • Do one push up.


Notepad | This Rocket Everlast Reusable Smart Notebook contains only 36 pages, but they can be wiped clean with a damp cloth, and can also be exported to Slack, email, Google Drive — you name it. 25 bucks. Here



“Every night before going to sleep, we must ask ourselves: what weakness did I overcome today? What virtue did I acquire?

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