13 October 2020

Mental Model

Authority Bias  | The behavioral tendency to attribute greater weight and accuracy to the opinion of someone with an authority. This sometimes happens even when an individual believes that there’s something wrong with following the authority, and even when there wouldn’t be a penalty for defying them.

In 1961, the now-famous Milgram experiment was conducted by Stanley Milgram, a professor of psychology at Yale University. In it, participants were ordered to administer painful and potentially harmful electric shocks to another person they could not see. Many of them did so, even when they felt that it was wrong, and even when they wanted to stop because they felt pressured by the perceived authority of the person leading the experiment.


Breathwork  | Breathwork is poised to be the next breakout star of the wider mindfulness movement. 

While participation in the practice has been on a steady upward trend in recent years, search interest in related terms is peaking in 2020, according to Keywords Everywhere. 

  • “Breathing exercises” peaked in April (572k searches)
  • “Wim Hof breathing how to” peaked in October (154k)
  • “Deep breathing” peaked in May (81k)
  • “Holotropic breathwork” peaked in October (55k)

There are plenty of opportunities to capitalize early, borrowing from the billion-dollar yoga and meditation industries. Think apps, retreats, books, classes, studios etc.


First Search | The world’s best startup advice, curated and searchable. Here


Compounding | Once you understand compound interest, you do everything differently.

  • Eat
  • Work
  • Study
  • Exercise
  • Relationships

It’s literally a life saving concept.



Compression Socks | These Compression Socks That Reduce Pain, Fatigue, And Inflammation. I love mine. Literally just 15 bucks. Here



“True happiness is to enjoy the present, without anxious dependence upon the future, not to amuse ourselves with either hopes or fears but to rest satisfied with what we have, which is sufficient, for he that is so, wants nothing.”

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